This project I worked directly with the creative director who also developed the copy for each of these ads. I was tasked to deliver spread layouts for each of these concepts.
TransUnion
Concepts
Below you will see the concepts that were presented to the client. Following those you will we see the direction they went with and a little more detail about how we executed.
Wanted fun and relatable photography
Also, dramatic imagery that told a story
Concept 1
The TransUnion Defenders
Security guards, steel bars and armored trucks aren’t enough to keep your nest egg safe anymore. Today you need a team that knows the snarl of wires, screens, airwaves and passwords that lie between our most sacred information and those out to get it. Meet the TU Defenders. We’re helping people become the heroes of their own stories and protecting the world from credit and identity theft villains.
Concept 2
To Your Credit
You’ve worked hard in life—supporting your family, contributing to your community, living responsibly. Take—and protect—the credit you’ve earned, with help from TransUnion. Other credit monitoring services may leave gaps in coverage, exposing you to identity theft and financial snags. Our salute to you is our pledge to protect your digital ID—in the most comprehensive way possible. Because you deserve it.
Concept 3
Unplanned
This is the time for things to go Just. As. Planned. And the difference between planned and unplanned can be protection from TransUnion. We’re here to help keep your plans on track with the most comprehensive credit monitoring and ID protection available. Don’t leave the security of your future up to chance.
Concept 4
Pick PROtection
At this stage in their lives, all of our prospects are pro at something. But they’ve been so busy honing their strengths that they might not see the weaknesses that lurk under the surface. And when it comes to credit monitoring and identity protection, one pro deserves another. That’s TransUnion—the leading PROtector in the space, because they’ve been at it for more than 50 years. Simply put, the free newbies can’t compete.
Selected concept: Pick PROtection
After this concept was selected we got to work with a professional local photographer and a cgi studio to complete the scenes for each version.