I have a strong passion for great logos. Most logos have the name of the business or brand as part of that complete logo. So playing with letter forms and how they integrate with eachother is almost this fun visual challenge to me. For every typeface, each individual character making each word is like a puzzle piece and has a visual lockup that just works. I love connecting all the pieces together to form that word that can be eventually be transformed into a start of a logo. That is what typography is all about to me.

Then creating the mark that can be locked up with that word to create the entire logo as a whole. If visually strong enough, it can even be used on its own to indentify a brand. This is even more exciting to me because this is where the creative chops really come into play and the ideas are endless. If you are looking for someone to create your next startup logo or want to evolve your existing logo you have found the right guy.